Generation Vimeo: Staff Pick Mixtapes
WHAT I DID
Storyboards, Web, Social, Email
WHAT I DID
Storyboards, Web, Social, Email
PROCESS
Generation Vimeo was a campaign celebrating 15 years of staff picks. I loved this campaign because the concept was to engage with both the old and new Vimeo communities. It also ended up being its design challenge. Because of the overall desire to speak to a younger audience, there was a lot more freedom to play and push Vimeo’s brand.
Within the campaign, I was responsible for the Staff Pick Mixtapes which included the interactive video, as well as other assets for social, email, and web.
Generation Vimeo Web ︎︎︎
Generation Vimeo was a campaign celebrating 15 years of staff picks. I loved this campaign because the concept was to engage with both the old and new Vimeo communities. It also ended up being its design challenge. Because of the overall desire to speak to a younger audience, there was a lot more freedom to play and push Vimeo’s brand.
Within the campaign, I was responsible for the Staff Pick Mixtapes which included the interactive video, as well as other assets for social, email, and web.
Generation Vimeo Web ︎︎︎
